The Big Five animals include the Elephant, Rhino, African Buffalo, Lion, and Leopard and we are committed to supporting the organizations who have the biggest positive impact for the animals and conservation initiatives.They do this through directly funding projects to keep costs low which in turn provides more resources for the cause. Each organization has been vetted out and can be seen on reputable sites such as Charity Navigator and score high due to transparency and good practices. Most are also qualified non-profit 501(C)-(3) corporations which makes it beneficial to contribute and potentially save money through tax deductions, you can also check each charity website for more information. Training, education, and awareness is a big part of what each charity does to help succeed in their mission and inform communities of ways to help. When you purchase anything from Big Five Brews a portion of revenue is donated towards one of these missions. Thank you for your business and support and we sincerely hope you love every cup of coffee and drink it with the knowledge that you are making a difference for the Big Five across the world.